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TraCCE Training on Cultural & Creative Entrepreneurship
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4. CCE Start-up
Identify & test market
Explanation:
Learning Objectives
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Learning Outcomes
:
◄ Impact driven innovation
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Key description
Introduction to cultural and creative industries
What is an Innovation Process?
Entrepreneurial personal motivation
Personality Test
Abilities and competencies of successful cultural and creative entrepreneurs (CCEs)
Case study Arttouching
Motivation for becoming an entrepreneur
Entrepreneurial motivation reading material
Personal SWOT for CCE
The creative entrepreneur toolkit CIDA
Entrepreneurial teams
Entrepreneurial teams reading material
Leading entrepreneurial teams
Entrepreneurial effective communication (including digital communication skills) and selling and negotiating skills
Cooperation and partnerships (Co-creation)
Selling skills
Selling skills presentation
Negociating skills reading material
Negotiating skills presentation
Customer discovery and opportunity identification
Trends in CCE: impact
The future is now
How to research
How to spot opportunities
Synthesizing your research data
Discovering with empathy
Creative business idea generation and early prototyping
How to generate ideas
How to nail the problem
How to prototype & what is an MVP?
Business model generation
(Digital) Business Modelling
1. Getting from business idea to business model
2. Visualizing your business model
3. Prototyping
4. Navigating your environment
5. Proving it
6. Telling your story
Impact driven innovation
Identify & test market need
Introduction to pretotyping - video
Market interest hypothesis - video
Lean Canvas - video
Pretotype Methods - video
The right it - video
Competition analysis
Facing up your competitors - video
Competitors
Competition analysis
Business plan for startups
Business model for startups - video
Business plan implementation - video
Prototype management
Step by step: prototype management
Funding for startups
Financing
Leadership and the right team
Leadership & Team
Market segmentation & marketing
Marketing
Scale-up and exit strategies
The exit strategies
TTT Manual
Successful Cultural and Creativity Entrepreneurs
Success Story 1 (AUT)
Success Story 2 (AUT)
Success Story 3 - Trainer (AUT)
Success Story 4 - Trainer (AUT)
Success Story 5 (GER)
Success Story 6 (GER)
Success Story 7 - Trainer (GER)
Success Story 8 - Trainer (GER)
Success Story 9 (GRC)
Success Story 10 (GRC)
Success Story 11 - Trainer (GRC)
Success Story 12 (ROU)
Success Story 13 (ROU)
Module 8. Part 1 - video
Module 8. Part 2 - video
Module 8. Part 3 - video
Module 8. Part 4 - video
Module 8. Part 5 - video
Identify & test market need ►
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