Unsplash | Photo by Millo Lin

Entrepreneurial personal motivation


Learning Objectives:
  • Understand own motives for starting a cultural and creative venture (Why to start a cultural enterprise?).
  • Understand what a personal strengths is, mainly perseverance and resilience (building the personal SWOT).
  • Identify the type of entrepreneurial personality by introducing and discussing the fundamentals of the 16 personalities test.


Learning Outcome:
  • Better understanding of own motives and about how to utilize them in the development of the own cultural and creative venture.
  • Discussing the necessary skills, competences, values and attitudes, including self-awareness and selfefficacy of an entrepreneur.
  • Individual profile in terms of personality traits.