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Customer discovery and opportunity identification
Explanation:
Prepare for the future. If you want to break new ground, you will be confronted with many parameters like customers, processes, laws, available resources or cultural expectations. Therefore, in this chapter we want to introduce you to some aspects like trends in the cultural and creative industries, "How to research" or "How to identify opportunities".
Learning Objectives:
- Introduce relevant trends in CCE such as future science and impact.
- Understand the 'Discovering with Empathy Method'.
- Discover user models for visualising relevant stakeholder group needs.
- Learn about tools for need finding and ideation such as the Double Diamond Model.
Learning Outcomes:
- Understand how to gain a deep knowledge for the reality of users to design innovative solutions.
- Create a 'Persona' for your own target group.
- Discuss the use of Impact Innovation tools such as the IOOI value chain tool or the Impact Gaps Canvas in order to spot opportunities.