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Creative business idea generation and early prototyping
Explanation:
Business idea generation is a process that is used to create new business ideas. This creative process is important because it helps you to find new solutions to problems that you otherwise might not have.
The same goes for prototyping. It is an important phase during the development of innovative solutions.
Learning Objectives:
- Recognise how to generate ideas and validate them.
- Identify opportunities as an entrepreneurial skill.
- Classificate the prototyping phase in the Innovation Process.
Learning Outcomes:
- Use various tools for brainstorming and structuring the ideation process.
- Integrate a structured approach in order to identify the key problem to care about.
- Discuss the various chances of prototyping.